This privacy policy has been compiled to better serve those concerned about how their ‘Personally Identifiable Information’ (PII) is used online. PII, as defined in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to understand how we collect, use, protect, or otherwise handle your Personally Identifiable Information on our website.
When requesting an appointment or filling out a contact form on our site, as appropriate, you may be asked to provide your name, email address, mailing address, phone number, or other details to improve your experience and provide us with the information we need to help you.
We collect information from you when you subscribe to a newsletter, respond to a survey, fill out a form, or enter information on our site.
We may use the information we collect from you when you request an appointment, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
Our website is scanned regularly for security vulnerabilities to make your visit as safe as possible. We use regular Malware Scanning. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive information you supply is encrypted via Secure Socket Layer (SSL) technology. We implement a variety of security measures when a user enters, submits, or accesses their information to protect your personal information. All transactions are processed through a gateway provider and are not stored or processed on our servers.
We use cookies for ad tracking purposes.
You can choose to have your computer warn you each time a cookie is sent, or you can turn off all cookies. You do this through your browser settings. Since browsers differ slightly, check your browser’s Help Menu to learn the correct way to modify your cookies.
Third-party disclosure: We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information.
Third-party links: We do not include or offer third-party products or services on our website.
Google: Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users.
We have implemented the following: We, along with third-party vendors such as Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.
Opting out: Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add-on.
California Online Privacy Protection Act: CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared.
According to CalOPPA, we agree to the following:
You will be notified of any Privacy Policy changes on our Privacy Policy Page.
You can change your personal information:
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Meta or any other third party may use cookies, web beacons, and other storage technologies to collect or receive information. Users can opt out of the collection and use of information for ad targeting.
When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online. We do not specifically market to children under the age of 13.
The Fair Information Practices Principles form the backbone of privacy law in the United States, and the concepts they encompass have played a significant role in the development of data protection laws worldwide.
Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information. To be in line with Fair Information Practices, should a data breach occur, we will notify you via email within seven business days.
We also agree to the Individual Redress Principle, which requires that individuals have the right to pursue enforceable legal rights against data collectors and processors who fail to comply with the law.
This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
• Send information, respond to inquiries, and/or other requests or questions
• Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.
To be in accordance with CANSPAM, we agree to the following:
If at any time you would like to unsubscribe from receiving future emails, you can contact us to let us know. Alternatively, you can follow the instructions at the bottom of each email, and we will promptly remove you from all marketing correspondence.
We are required by law to maintain the privacy of “protected health information.”
“Protected health information” includes any identifiable information that we obtain from you or others that relates to your physical or mental health, the health care you have received, or payment for your health care.
As required by law, this notice provides you with information about your rights, our legal duties, and our privacy practices with respect to the privacy of protected health information. This notice also discusses the uses and disclosures we will make of your protected health information. We must comply with the provisions of this notice, although we reserve the right to change its terms from time to time and to make the revised notice effective for all protected health information we maintain. You can always request a copy of the most current privacy notice from our office.
We can use or disclose your protected health information for purposes of treatment, payment, and health care operations.
Treatment means the provision, coordination, or management of your health care, including consultations between health care providers regarding your care and referrals for health care from one health care provider to another. For example, an orthodontist treating you for a malocclusion may need to know whether you have gingivitis or cavities, as these conditions may prevent orthodontic treatment until remedied. Therefore, the orthodontist may review your medical records to assess whether you have complicating conditions, such as gingivitis, and discuss with your dental provider steps to resolve any dental issues before proceeding with orthodontic treatment.
Payment means activities we undertake to obtain reimbursement for the health care provided to you, including determinations of eligibility and coverage, and other utilization review activities.
For example, prior to providing health care services, we may need to provide to your insurance carrier (or other third-party payor) information about your medical condition to determine whether the proposed course of treatment will be covered. When we subsequently bill the carrier or other third-party payor for the services rendered to you, we may provide the carrier or other third-party payor with information regarding your care, as necessary to obtain payment.
Health Care Operations means the support functions of our practice related to treatment and payment, such as quality assurance activities, case management, receiving and responding to patient complaints, doctor reviews, compliance programs, audits, business planning, development, management, and administrative activities.
For example, we may use your medical information to evaluate our team’s performance in caring for you. We may also combine medical information from many patients to determine which services are not needed and whether certain new treatments are effective.
We may contact you to provide appointment reminders or information about treatment alternatives, other health-related benefits, or services that may be of interest to you or specifically related to your orthodontic care through our office.
For example, we may leave appointment reminders on your voicemail or with a family member or other person who may answer the phone at the number you have given us to contact you.
We may disclose your protected health information to your family or friends or any other individual identified by you when they are involved in your care or the payment for your care.
We will only disclose the protected health information directly relevant to their involvement in your care or payment.
We may also use or disclose your protected health information to notify, or assist in the notification of, a family member, a personal representative, or another person responsible for the care of your location, general condition, or death.
If you are available, we will give you an opportunity to object to these disclosures, and we will not proceed if you object. If you are not available, we will determine whether disclosure to your family or friends is in your best interest, and we will disclose only the protected health information directly relevant to their involvement in your care.
We will allow your family and friends to act on your behalf to pick up prescriptions, medical supplies, x-rays, and similar forms of protected health information when we determine, in our professional judgment, that it is in your best interest to make such disclosures.
Organ and Tissue Donation: If you are an organ donor, we may release medical information to organizations that handle organ procurement or organ, eye, or tissue transplantation or to an organ donation bank, as necessary to facilitate organ or tissue donation and transplantation.
Military and Veterans: If you are a member of the Armed Forces, we may release medical information about you as required by military command authorities. We may also release medical information about foreign military personnel to the appropriate foreign military authority.
Public Health Risks: We may disclose medical information about you for public health activities. These activities generally include the following:
Health Oversight Activities: We may disclose medical information to federal or state agencies that oversee our activities. These activities are necessary for the government to monitor the health care system, government programs, and compliance with civil rights laws. We may disclose protected health information to persons under the Food and Drug Administration’s jurisdiction to track products or to conduct post-marketing surveillance.
Lawsuits and Disputes: If you are involved in a lawsuit or dispute, we may disclose medical information about you in response to a court or administrative order. We may also disclose medical information about you in response to a subpoena, discovery request, or other lawful process served on us by someone else involved in the dispute.
Law Enforcement: We may release medical information if asked to do so by a law enforcement official:
Coroners, Medical Examiners, and Funeral Directors: We may release medical information to a coroner or medical examiner. This may be necessary, for example, to identify a deceased person or determine the cause of death. We may also release medical information about patients to funeral directors as necessary to carry out their duties.
Inmates: If you are an inmate of a correctional institution or under the custody of a law enforcement official, we may release medical information about you to the correctional institution or law enforcement official. This release would be necessary for the institution to provide you with health care, to protect your health and safety or the health and safety of others, or for the safety and security of the correctional institution.
Serious Threats: As permitted by applicable law and standards of ethical conduct, we may use and disclose protected health information if we, in good faith, believe that the use or disclosure is necessary to prevent or lessen a serious and imminent threat to the health or safety of a person or the public.
Disaster Relief: When permitted by law, we may coordinate our uses and disclosures of protected health information with public or private entities authorized by law or by charter to assist in disaster relief efforts.
Your Rights:
We may also deny a request for access to protected health information if:
If we deny a request for access for any of the three reasons described above, you have the right to have our denial reviewed in accordance with applicable law.
In any event, any agreed-upon correction will be included as an addition to, and not a replacement of, already existing records.
2. You have the right to request and receive a paper copy of this notice from us.
3. The above rights may be exercised only by written communication to us. Any revocation or other modification of consent must be in writing and delivered to us.
If you believe that your privacy rights have been violated, you should immediately contact our Practice or our Privacy Officer. All complaints must be submitted in writing. We will not take action against you for filing a complaint. You may also file a complaint with the Secretary of Health and Human Services.
If there are any questions regarding this privacy policy, you may contact us using the information below.